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Reach your audience with 100% opt-in communications. CTIA-The Wireless Association semi annual study revealed the following:

  • 250 million Americans carry cell phones.
  • In 2010, cell phone carriers generated $155 Billion in sales.
  • There was over a 14% increase in text messaging from 2009 to 2010.
  • According to the Direct Marketing Association, 70% of recipients react to SMS (text) message compared to email's 30%.
  • Texting is the preferred teen communication channel.  According to Nielsen Wire teens text, on average, 3,339 MONTHLY!

What does this mean for you?

  • Text messaging,combined with other channels is and will be an increasingly important communication channel.  Cell phones are always on and with the recipient.  Therefore your advertising is immediate
  • Best Practices

  • According to an article in the New York Time dated September 23, 2009 best practices to consider:
  • Avoid "youth" text slang such as 4U (for you).
  • A multi-channel marketing approach combining text messaging  with other media works best
  • Increase user particpation with coupons, surveys and invitations.
  • A text message program takes time to build.
  • Mobile Marketing Articles In the News

  • Chief Marketer-5 Key Steps to Master Mobile Marketing
  • Direct Marketing Magazine-Marketers Employ Analytics to Measure Mobile Activity & Improve Campaigns
  • Website Magazine-Mobile Marketing: Location, Location, Location
  • Search Engine Strategies-Groupon: Why the business model just works-for some
  • DMNews-Marketers 'check in' for social sales
  • DMNews-Six Flags rides the Foursquare wave to offer incentives
  • Business Week-The Retailer's Clever Little Helper
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