• About Us

About Eric Mohr

Eric Mohr, principle of EBM has focused on digital direct marketing since 1980. Most recently, Eric passed the necessary examinations to be certified as a Google Adwords Search Professional.  Extensive studying in the Google Adwords Fundamentals and Google Adwords Search Marketing required passing grades exceeding 85% and 80% respectively.  (Download official Google Adwords Certification).  Eric held sales executive and managerial positions at leading direct marketing companies.  Eric got his start selling compiled and response generated mailing lists to Fortune 500 companies.  In 1986 Eric moved to Metromail Corporation a leading complier, computer and mail production services provider.  At Metromail, Eric was responsible for developing new revenue streams and cross selling existing solutions to current clients. 

Since 1996 EBM Direct Marketing Services helps small and mid size companies generate revenue through digital direct marketing solutions. The company's marketing solutions offering is primarily focused on performance driven media that is quantifiable return on investment.  Reconginizing the growing importance of digital, the company branched out to web development, email marketing, video marketing, mobile text messaging, customer relationship marketing (using variable data printing and email) enabling event based one to one communication.

Over the last few years recognizing the increasing influence the internet plays in media,Eric integrated on line solutions.  This fits in with his company's marketing philosophy, to capture customers from each contact/communication channel. 

Please read Eric Mohr's Linkedin Profile by clicking here.

Our Business Philosophy

Michael LeBoeuf in his book "How to Win Customers and Keep Them for Life" stated that an unhappy customer will tell approximately 11 other people a satisfied one will tell around 5.  We believe customer relationships are the single most important aspect of our business.  We believe it is better to solve problems than debate them.  We take a long term view of our customer relationships.

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• What are our beliefs?

We believe a customer should know their advertising's return on investment.

We believe a customer should not devote a significant amount of financial resources in a direct response program until it validates its ROI.

We are a member of the Direct Marketing Association. We adhere to their stated ethics and good practices.    Click here for a copy of the DMA Guide to Ethical Business Practices.